Tractor Tweeting – The Rise of Social Media

Farmers are not nearly as isolated from the rest of the world as they were in the past. With social media, such as Twitter, it is possible to get answers to questions, help with concerns and virtually any other advice needed. There are even discussions springing up that are focused on caring for the animals that live on the farms. One such discussion, AgChat, was founded by a British farmer, Michele Payn-Knoper. The idea for the discussion started when she went to Twitter to obtain advice about a Holstein dairy calf that was not weaning. The advice she got worked and now the discussion is ongoing every Tuesday night. Since its beginning in 2009, the discussion has grown to include ten countries with 10,000 people sharing and exchanging ideas about farming and other related issues.

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