Relationships developed by using social media can humanize your farm online. The connections made with others – friends, customers and followers – can be quite beneficial in a number of ways. Improving the perspective that others have about farming, finding solutions to problems and connecting with customers are a few of the benefits. The following three tips can be used to help you to humanize your farm online.

Read more: 3 Ways To Humanize Your Farm Online

Farmers are turning to new agriculture and social media tools for information, sharing ideas with each other and even the products they need. The best part – the apps can be used anywhere – even when the farmers are in the field. All it takes is a smart phone.  Android, Blackberry and iPhones are becoming as important as the farming equipment that is being taken into the fields.

Read more: How to Stay in the Feed

A farm blog is becoming one of the popular ways for a variety of benefits. The great thing about blogs is they are actually a website, but they are much easier for the average person to setup. The process has been simplified to the point that downloading a blogging platform will allow you to get up and running in no time. You do not have to learn coding and uploading the files that are needed takes about 30 seconds. You can have the entire farm blog set up and ready to use in about 5 to 10 minutes.

Read more: Why Have a Farm Blog and Not a Website

Create your own success Aura

 

Success really is a state of mind more than anything else; hard work, dedication and knowledge are all contributing factors to success, but if you do not focus on helping and supporting others unselfishly, I do not think you can fully create an aura that attracts success. I was fortunate last weekend to spend some time with two people who radiate success as a result of helping others, and this post is just a few of my thoughts on how I think this is achieved and why I feel blessed to have friends like Jon and Nicole.

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Blogging about farming is becoming one of the best ways to find information and connect with others in the industry. It is not as overwhelming as it may seem. The process can be simple if you know where to start. The following steps will give you some ideas of the basic ways you can start blogging about farming.

Read more: How to Start Blogging about Farming

Branding your farm business is one of the best forms of advertising that exists. Selecting a user name that identifies you when talking with others on social media sites is your personal brand that allows others to identify you and know when you are on the site. The names that are chosen are displayed next to your messages and very often they can be almost anything that is desired as long as it does not violate user policies.

Read more: Consistency is Key to Branding your Farm

Planting your Social Media Seeds 

Social media and agriculture are gaining ground. As few as 10 years ago, social media was unheard of among ranchers, farmers and the agricultural community. Today, it is used for communication among farmers everywhere and as a way of obtaining news about the industry. Approximately 99% of ranchers and farmers have Internet access and use it – three-fours of this percentage have a Facebook account. Technology has advanced and social medial is connecting people with ideas and methods that benefit farming and agriculture. 

Read more: Planting your Social Media Seeds

Farmers are not nearly as isolated from the rest of the world as they were in the past. With social media, such as Twitter, it is possible to get answers to questions, help with concerns and virtually any other advice needed. There are even discussions springing up that are focused on caring for the animals that live on the farms. One such discussion, AgChat, was founded by a British farmer, Michele Payn-Knoper. The idea for the discussion started when she went to Twitter to obtain advice about a Holstein dairy calf that was not weaning. The advice she got worked and now the discussion is ongoing every Tuesday night. Since its beginning in 2009, the discussion has grown to include ten countries with 10,000 people sharing and exchanging ideas about farming and other related issues.

Read more: Tractor Tweeting – The Rise of Social Media

Farmers using social media are beginning to connect with other farmers, consumers and those who are interested in how food is produced. The latest innovative method provides a way for farmers to use media tools such as Facebook and Twitter and even blogs. Facebook is a social networking site allowing users to share information, photos, links and more. Twitter connects users allowing them to share short posts. Blogs are websites that can be used by people to interact with each other and enter photos, video and comments. Farmers using social media are a valuable tool to allow people to learn about agriculture.

Read more: How to Impact the World in 10 Minutes a Day

Five Free Tools to Successfully Cultivate your Social Media 
 
The use of social media tools is essential to marketing your business. Although this is not always an easy task, knowing which ones to use will help. There are a number of free tools available and understanding how they can work together will help you to decide what information is relevant and monitor your business effectively. Choosing the right social media tools, using them and figuring out which method is best for making sense of the content are three steps in the right direction. 

Read more: Five Free Tools to Successfully Cultivate your Social Media

From Suit to Skates: What business can learn from amateur athlete

Last year I had the opportunity to meet Kevin Jagger of Long Track Long Shot as a result of my friendship with his brother, Stephen Jagger.  Since this meeting I have taken every opportunity to support Kevin's journey on long track long shot, which included a great weekend in Vancouver, several twitter conversations, and numerous blog interactions.  After our first encounter, Kevin wrote a blog entitled "What an athlete can learn from a farmer." It was insightful, funny and written almost prior to my leaving his dorm room at U of C that morning (that’s another story).  I was impressed with the speed and efficiency by which he could collect his thoughts and put them into words and realized this is part of why following his journey would be so interesting.  Since this time I have been waiting to write a response; however, I realized I needed to learn more about Kevin before posting.  Almost a year later, I think I have learned enough to put my thoughts down in writing.

Read more: From Suit to Skates: What business can learn from amateur athlete

Train for Success

It sounds cliché, but cumulative training matters so much more than we realize in all areas of our lives.  What we often forget is that training is not just for our bodies to perform, but also for our minds and careers to succeed.  This concept was really brought back into my mind this past weekend while competing in the 24 hours of adrenalin mountain bike race and the Inman Connect the following week.

Read more: Train for Success