Top 5 Ways to Promote your Online Farm Brand on Twitter

If you are new to Twitter and are wondering how you will ever promote your farm brand with so many tweets going on around you, there are several simple things that can be done. Here are five to get you started on your tweeting journey:

Often newcomers feel as if there is no way that anyone will notice them on Twitter because everyone is so busy. One of the ways that can be used to create your visibility to start is to use a few tools. One is auto-scheduling tweets. However, this can be overdone

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Relationships developed by using social media can humanize your farm online. The connections made with others – friends, customers and followers – can be quite beneficial in a number of ways. Improving the perspective that others have about farming, finding solutions to problems and connecting with customers are a few of the benefits. The following three tips can be used to help you to humanize your farm online.

Read more: 3 Ways To Humanize Your Farm Online

Do you ever find yourself struggling to overcome a challenge with your daily farm duties?  What about struggles that feel like you're the only one experiencing them?  Blog about it!  The farming world is waiting for your questions to answer!  People love to give advise...

Do you sometimes have difficult thinking of new content for your farming blog? Often it is not easy to come up with new things to write about on the spur of the moment. There are a few tricks that can be used if you are stuck when it comes to what you want to say in your farming blog.

Everyone who has a farm experiences challenges on a daily basis. What was the latest problem you experienced and how did you solve it? This can be interesting content for sharing as someone else may have experienced the same problem and is looking for a solution.

Read more: How to Dig Yourself out of a Farming Blog Rut

A farm blog is becoming one of the popular ways for a variety of benefits. The great thing about blogs is they are actually a website, but they are much easier for the average person to setup. The process has been simplified to the point that downloading a blogging platform will allow you to get up and running in no time. You do not have to learn coding and uploading the files that are needed takes about 30 seconds. You can have the entire farm blog set up and ready to use in about 5 to 10 minutes.

Read more: Why Have a Farm Blog and Not a Website

Testing is something that Farmers do well.  And it doesn't stop on the fields.  One of the best ways to test your farm blog to see if it is successful is A/B testing.

A/B testing is a tool that can be used to get the best results from your content and ideally, generate additional business. When A/B testing is used to test the performance of landing pages, website pages and emails, it allows adjustments to be made and this will increase business generation. But don’t worry; It's not as difficult as it sounds. Here are a few pointers on how to test your farm blog landing page using A/B testing.

Read more: How to Test the Success of your Farm Blog Landing Pages

Blogging about farming is becoming one of the best ways to find information and connect with others in the industry. It is not as overwhelming as it may seem. The process can be simple if you know where to start. The following steps will give you some ideas of the basic ways you can start blogging about farming.

Read more: How to Start Blogging about Farming

With social networking growing exponetially on a daily (or even hourly basis) the importance of including it's use is becoming more important to farming.  But how much time do you have to work on your social networking and media accounts?

Social networking is becoming more important to farming and a new Chrome browser extension, Publish Sync, saves a whole lot of time. As a farmer, I have some additional time to update my social media sites, but not the time it takes for reposting and reposting on Twitter, Google+, Facebook and other sites.

Read more: Publish Sync AKA Why I’m an Android Fan

Planting your Social Media Seeds 

Social media and agriculture are gaining ground. As few as 10 years ago, social media was unheard of among ranchers, farmers and the agricultural community. Today, it is used for communication among farmers everywhere and as a way of obtaining news about the industry. Approximately 99% of ranchers and farmers have Internet access and use it – three-fours of this percentage have a Facebook account. Technology has advanced and social medial is connecting people with ideas and methods that benefit farming and agriculture. 

Read more: Planting your Social Media Seeds

Online farming tools are being used by tech-savvy farmers in Alberta. They provide a number of beneficial aspects. The Ministry, which is divided into many agencies, commissions and boards also includes the Department of Agriculture and Rural Development. The Department is in charge of managing programs that aid in the following:

Read more: Best Online Farming Tools and Calculators For Your Crops

Farmers using social media are beginning to connect with other farmers, consumers and those who are interested in how food is produced. The latest innovative method provides a way for farmers to use media tools such as Facebook and Twitter and even blogs. Facebook is a social networking site allowing users to share information, photos, links and more. Twitter connects users allowing them to share short posts. Blogs are websites that can be used by people to interact with each other and enter photos, video and comments. Farmers using social media are a valuable tool to allow people to learn about agriculture.

Read more: How to Impact the World in 10 Minutes a Day

When determining a farmer’s target market, part of the considerations will be the product that is being marketed. What sector of consumers will provide the growth, profit and cash flow needed by your market? This requires thinking creatively about the product in order to determine this aspect. Identify the farmers target market that you want to pursue. How do you do this? Get paper and a pen and write the following questions:

Read more: Farmers or Consumers? How To Determine Your Target Market

From Suit to Skates: What business can learn from amateur athlete

Last year I had the opportunity to meet Kevin Jagger of Long Track Long Shot as a result of my friendship with his brother, Stephen Jagger.  Since this meeting I have taken every opportunity to support Kevin's journey on long track long shot, which included a great weekend in Vancouver, several twitter conversations, and numerous blog interactions.  After our first encounter, Kevin wrote a blog entitled "What an athlete can learn from a farmer." It was insightful, funny and written almost prior to my leaving his dorm room at U of C that morning (that’s another story).  I was impressed with the speed and efficiency by which he could collect his thoughts and put them into words and realized this is part of why following his journey would be so interesting.  Since this time I have been waiting to write a response; however, I realized I needed to learn more about Kevin before posting.  Almost a year later, I think I have learned enough to put my thoughts down in writing.

Read more: From Suit to Skates: What business can learn from amateur athlete