Online Marketing for Farmers

online marketing for farmers

What is the difference between Facebook Pages and Facebook Groups and how can Farmers use them to improve their reach? Well, that can be a tough question, primarily if you are unfamiliar with Facebook in general.

What is the difference between Facebook Pages and Facebook Groups and how can Farmers use them to improve their reach? Well, that can be a tough question, primarily if you are unfamiliar with Facebook in general. First, let’s determine the differences in how Facebook works as opposed to regular marketing. Online marketing for farmers is the wave of the future, just like other business, and if you aren’t online then you are setting yourself up for failure.

This is the age of information. People, specifically your customers, want instantaneous access to who you are, what you offer, and what you can do for them. A business is really all about making the customer happy, and online marketing for farmers is one way of doing just that.

So, what is a Facebook Page? Basically, Facebook is a series of profiles based on either individuals or businesses. A Facebook Page is one of these profiles that has relative information to your farm. You will have total control over this profile, and can use it to alert your potential customers to something special. If, for instance, you offer direct ordering to your customers then you can use your Facebook Page to make them aware of special promotions, helping to encourage ordering.

A Facebook Group is a collective of people online that are rallied around a particular subject. The Group’s page is a specific profile used to update information to the group members. If you’re a member of a Facebook Group then you can instantly update your followers with the latest news, trends, and information as it related to your farm.

The difference between these two things is appeal and image. If you operate your farm like a business then it would be wise for you to create a Facebook Group based on your farm. That way you appear more professional and you can instantly update people as to what you have in the works on the farm.

If you just want to release general information that doesn’t have customer details then a regular Facebook Page might be more appropriate. It’s all about how you want to be perceived, which is one of the foundations of online marketing for farmers, or just anyone in general.

If you want to be successful, then you need to have an online presence. It’s how people learn about you, and decide if they want to do business with you. A potential customer could be lost forever if you simply aren’t available online, so the sooner you get into Facebook and other mediums, the better!