A Guide To Farm Bloggers Social Media Analytics

 

farm bloggers

Farm bloggers can use social media to help increase brand awareness as well as reaching many people who are interested in their services or products. The difficult part is gauging the benefits that are provided for their business by social media.

Farm bloggers can use social media to help increase brand awareness as well as reaching many people who are interested in their services or products. The difficult part is gauging the benefits that are provided for their business by social media. The best way of measuring the advantages provided by social media is to develop KPIs (key performance indicators) and metrics to bring your key business goals into line. Farm bloggers will benefit by using the following features:

  • A third-party tool is needed to keep track of followers or fans that join or leave. The
    majority of social media sites only track the number of followers and fans.
  • Farm bloggers will need to track the source of their traffic as well as the numbers. This is easy when using analytics packages that allow filtering by traffic sources. This provides information on how many people come from a social media site and keeps track of conversion rates – how many purchase a product or service or sign up for a newsletter.
  • In addition, the conversion metrics will attempt to track the number of people who interact with your social media campaigns. This can include comments or likes on Facebook or a tweet response.
  • Farm bloggers can also benefit from social reach performance, which determines
    whether people are sharing your content or using information about your social media
    campaign when writing blog posts.

Setting target for social media activity is important. If you do not do so, it is difficult to measure success or find areas that may be improved. The best place to start is to set targets for metric such as the number of followers or fans, the conversion rates and the traffic.

Links can be tracked by using tools such as Google’s Webmaster Tools, Majestic Site Explorer, Open Site Explorer or SEOmoz’s. The tools are free to use and can provide information on where the links are originating from and if they are strong links.

Farm bloggers can benefit by monitoring mentions using Google Alerts. This program sends an email when it finds keywords you are tracking or mentions allowing you to respond accordingly.

Traffic can be monitored by using Google Analytics, tracking where your traffic is originating and what the traffic does and the changes in the traffic over time.