Quality Overrules Quantity even in Social Media

Quality versus Quantity

When it comes to farm blogs and social media, should your main focus be on getting as many likes as possible? Of course you want a large number of likes; naturally, you want more than your competitors are getting.

When it comes to farm blogs and social media, should your main focus be on getting as many likes as possible? Of course you want a large number of likes; naturally, you want more than your competitors are getting. Social media is becoming established as one of the best new marketing methods today and using this to your advantage means not only getting noticed but providing quality. One enhances the other. However, if you focus only on followers of your farm blogs and no one shares or comments, soon the followers will begin to taper off and follow someone else.  Quality over Quantity!


The key to keeping the followers is to offer quality content. If they just like your updates and do not share or comment on your farm blogs, what happens to lead generation? What happens to projecting a positive reputation? These are two very important aspects of your farm blogs – the resources used to engage readers in brand conversations. In other words, enhancing the quality is likely more important than focusing on quantity.
Social media monitoring tools are one of the best ways to keep track of not only the number of people who are following your farm blogs, but for keeping track of conversations, keywords that you are tracking, mentions and topics in which you may be interested. Monitoring tools such as uberVU are proving to be invaluable tools for keeping track of the information that can converted to lead generation. Even mentions from your competitors can be used to your advantage.


Reliable monitoring tools help in every aspect of your business from marketing to sales. When you understand what people are saying in regard to the market your farm blogs are targeting, this will make a difference between quality and quantity. This is the difference between social media users that can boost your business growth through social media and the ones who are just following you. There are more than 750 million Facebook users and over 200 million Twitter users. Social media is one of the most valuable marketing channels being used today.