5 Tips For Farm Content Marketing

Farm Content Marketing - Dont put all your eggs in one basket

While Facebook and Twitter are great places to interact with your farm’s customers, it can be a costly mistake to make these social sites the home of all of your content. Interacting online and creating content may only take a few minutes per day, but they take hundreds of hours per year.

Don’t Put All Your Eggs in One Basket

While Facebook and Twitter are great places to interact with your farm’s customers, it can be a costly mistake to make these social sites the home of all of your content. Interacting online and creating content may only take a few minutes per day, but they take hundreds of hours per year. Imagine if your Facebook profile were shut down. All of those man-hours would be lost. It is important to host your farm blog on your own website so all of your content is saved.

Create Content Worth Sharing Across Multiple Platforms

As noted above, social media sites are the best way to interact with your customers. They are also a great way to cultivate a word-of-mouth marketing campaign. Purchasing targeted Facebook ads can get you hundreds of likes, but creating interesting content that people will want to share with their Facebook friends will keep them coming back. Linking to your farm’s blog with each post will create traffic there as well.

Marketing Across Multiple Platforms

Applications are available to make this process easy. Posting your content automatically to Twitter, Facebook, Pinterest and any other social sites you may be a part of will increase the reach of your message dramatically.

Be a Person, Not a Brand

Many businesses make the mistake of doing nothing but selling on their social media pages. This creates a formal, cold environment that does not cultivate much business. Customers enjoy interacting with the brands they love when they feel like there is a human on the other side of the screen. That is not to say branding is not important, but you want your farm’s personality to shine.

Blog Guest Posts are Important

A great way to gain readers is by finding someone with a following and asking them to do a guest post. Having links back to your farm blog from other writers can be invaluable for you and the other writer in question.