(Another) 12 Email Marketing Tips For the Tech Savvy Farmer

A tech savvy farmer knows the importance of utilizing emails and the Internet to keep in touch with clientele and other potential customers. Here are 12 more tips on how to use email and technology effectively.

Email Marketing Tips for the Farm BloggerA tech savvy farmer knows the importance of utilizing emails and the Internet to keep in touch with clientele and other potential customers. Here are 12 more tips on how to use email and technology effectively.


1. Economize your email message. A tech savvy farmer, when sending out emails on a marketing campaign, should make a point to economize each email and maintain a strict focus. Doing so is the best way too keep in touch with subscribers, who often have other things to do on their schedules than just read through emails.

2. Write for your subscribers, not spam filters. Don’t worry too much about spam filters and trying to work around them. Simply write for your clients and let them read it.

3. Ask for feedback. Try to make your marketing emails interesting and engaging. Ask for feedback occasionally and take it to heart.

4. Test your message first. Before sending out your emails, try to test them out on various email services and make sure they all look professional and efficient.

5. Make unsubscribing easy. Sometime clients simply don’t want emails. Keep the unsubscribe button visible and easy to use. It’s a much better alternative than risking a spam complaint.

6. Send multipart emails if necessary. Use both HTML and plain-text to send your emails in multiple parts if necessary. Doing so increases readability among subscribers.

7. Use a pre-header. Take advantage of email previews through an effective pre-header. It’s a simple and effective your to summarize each email effectively.

8. Use both plain-text and HTML. Both formats are effective for certain situations. Plain-text emails, for example, are typically seen as more personalized and intimate.

9. Use subscribers’ feedback and ideas. Don’t be afraid to ask what works and what doesn’t Doing so is a simple but highly effective way to improve your email campaign.

10. Broaden your means of staying in touch. Email is the best way for farmers to keep in touch with clients and email subscribers. However, as business relationships mature, try to ask for a cell phone or home phone number as well as a way to keep in touch.

11. Target your email marketing campaign. By keeping your audience small at first, you’re better able to see what works and what doesn’t as far as marketing strategies go.

12. Let people re-confirm. Typical email marketing programs expire after nine months. Letting people subscribe again is a great way to increase retention and loyalty amongst clients.

Bonus: Respect your subscribers. Don’t send out marketing emails just for the sake of it. Respect the time and interests if your subscribers by sending just a few key emails a month.