Videos Increase Engagement on Farm Blogs too

farm blogs and video

From personal experience, there is no doubt that Farm blogs can benefit from the use of videos. Retailers are always looking for innovative ways to connect with shoppers, and videos are one of the ways of doing so.


From personal experience, there is no doubt that Farm blogs can benefit from the use of videos. Retailers are always looking for innovative ways to connect with shoppers, and videos are one of the ways of doing so.  

Using videos on Facebook, YouTube and other social sites as well as on web sites and in emails, their goal is to expose their brand to as many people as possible. Farm blogs can utilize this same concept to maximize their search ranking and reach the widest audience. 

According to Paul Verna, Senior Analyst at eMarketer, there are a few practices that can benefit the use of videos for e-Commerce or buying or selling goods over the Internet. Limiting the time of the videos for products, featuring regular people in the videos, using social media as a promotional tool for the videos as well as the use of an analytical tool for measuring the success of using the videos are all advantageous. Farm blogs may benefit from these practices as well as how-to videos that will feature solutions to problems. 

Mobile advertising is another way of using videos for farm blogs. If you are selling products on your site, this is a great advertising tool and the custom ‘call to action’ buttons are effective, according to Ujjal Kohil, CEO of Rhythm New Media. Kohl’s best advice for mobile advertising includes running several types of video ads in order to reach the largest audience and combining video and display advertising. When using long-form videos advertisements, promoting tap to view videos will increase the consumer connection. The use of custom buttons helps to develop interaction when using video ads and the display of ads next to quality content will result in more effective branding. 

Mobile video advertising using quality content is one of the vital aspects of success in marketing, according to Kohil. The video advertisements used in combination with quality content have higher rates of completion. Why is this? Consumers are comfortable with the idea of watching an advertisement to gain access to quality content. With retailer using these practices for increasing sales, videos can increase engagement on farm blogs too.

Here's an example of how I have used video for this farm blog site:

{"video":"http://youtu.be/OUfCYBGKeHU","width":"400","height":"300"}