How to Test the Success of your Farm Blog Landing Pages

A/B Testing

Testing is something that Farmers do well.  And it doesn't stop on the fields.  One of the best ways to test your farm blog to see if it is successful is A/B testing.

A/B testing is a tool that can be used to get the best results from your content and ideally, generate additional business. When A/B testing is used to test the performance of landing pages, website pages and emails, it allows adjustments to be made and this will increase business generation. But don’t worry; It's not as difficult as it sounds. Here are a few pointers on how to test your farm blog landing page using A/B testing.

Although the landing page of your farm blog may not seem as interesting as the other pages, there are several things that can be tested and the results will be beneficial.

  • The page layout is one of the elements that should be tested. The overall presentation of the page – the text and images – should be rearranged and tested to see what results n the most conversions. Columns can be moved or increased or decreased and images can be moved around during this phase of testing.
  • What about the overall design of your farm blog? This can make a huge difference in your conversion rate. The design needs to get people’s attention. Changing colors, fonts, the size of text and testing these changes will provide you with information on what works best.
  • The copy on the page is another area that can make a difference on conversions. Your farm blog title as well as the copy can be changed by altering the style or length as well as using shorter paragraphs and bullet points. Many people scan before reading the entire copy. Make it easier to scan and this will make a difference.
  • Images make a difference on landing pages. There should be at least one and it should specifically communicate what the landing page is offering. The placement of an image or images will also make a difference. Try rearranging them and changing them to see which ones get the most response.
  • The number of fields used in the lead-capture forms can result in a loss of visitors. Reducing the number can make a difference in conversions. The length of the forms will need to be tested as well. The goals of your business should be considered. If there is a problem with the quality of the leads you are getting, the number of forms used may help. Testing for the number of leads as well as the quality of the leads will allow you to adjust this aspect of your farm blog to maximize results.

After testing all of these elements of your landing page and making adjustments, stay on top of your farm blog by testing often. This will allow you to keep up with changes and keep your blog generating the most business.