How to Impact the World in 10 Minutes a Day

Farmers using social media are beginning to connect with other farmers, consumers and those who are interested in how food is produced. The latest innovative method provides a way for farmers to use media tools such as Facebook and Twitter and even blogs. Facebook is a social networking site allowing users to share information, photos, links and more. Twitter connects users allowing them to share short posts. Blogs are websites that can be used by people to interact with each other and enter photos, video and comments. Farmers using social media are a valuable tool to allow people to learn about agriculture.

It is amazing how only ten minutes a day can make a difference. Farmers using social media can speak up for farming and food. According to studies conducted concerning the public attitude on farming and food, Canadians want to know more about the food they consume, for example where it originates. The studies also show that they consider farmers to be quite credible and trustworthy spokespeople. 

For farmers using social media only 10 minutes a day, five days a week communicating information that will help the public understand the ways they grow and produce the food used by consumers can be invaluable. If only 50 people use social media to connect for 10 minutes a day, five days a week, this adds up to 50 reliable sources communicating for 2500 minutes to help people understand farming.

One example of the benefits provided by using social media is the experience of Wayne Black, an Ontario Federation of Agriculture (OFA) board member. He has been using Twitter for about a year. The use of this social media venue allows him to message other OFA members, share his concerns and his ideas and learn about farming issues as well as current events. He can connect with other farmers and he believes one of the biggest benefits of using social media is helping people understand what farmers do.

Farmers using social media have the ability to connect with people who may be critical of agriculture, mainly due to lack of knowledge. By enlightening them on what farmers do and key issues that they are faced with, the public can get an entirely different perspective on farming.